About us
Since 2004, we have been carrying out quantitative and qualitative research marked by excellence in Brazil, providing precise, reliable, quality information to guide our clients’ decision making.
We value care and attention to detail, developing tailor-made studies based on the needs and goals of each project.
To this end, we have a team of specialists consisting of fluent English and Spanish speakers, who provide broad knowledge and expertise in market research and in the adaptation of international research to local realities.
Our Pillars
Clarity and speed
We value clear and fast communication with our clients.
Knowledge
We have extensive experience in market research and the knowledge required to gather precise, quality information to better guide our clients’ decision making.
Quality Research
We employ different methodologies. Choosing the best alternative varies based on each client’s profile, and depends upon the objective to be achieved by the study. When necessary, we work in collaboration with experienced partners in order to always offer the best services.
Environmental awareness
We believe in a more sustainable world, and we incorporate into our projects and our daily life attitudes and policies aimed at reducing our negative impact on the environment.
Services Offered
Qualitative Research
Carried out as an aid to business decision making, by providing information/insights to guide such decisions. Qualitative research may be used to test concepts, understand habits, test products and messages, buying processes, and brand positioning, among others.
In gathering data, different tools may be utilized. Such as:
- In-depth interviews
- Interviews in two and three
- Discussion groups
- In-person and online ethnography
- Online forums
Additionally, we have ample experience in preparing filters, guides, and discussion cues. We also deliver results in a range of formats, based on the client’s needs: full report, summary, or topline.
Quantitative Research
The quantitative research uses a more structured standard of questionnaire than the qualitative research guide. Quantitative research may be used to evaluate market positioning, carry out tracking, understand habits, evaluate concepts, measure satisfaction, etc.
In gathering data, different tools may be utilized. Such as:
- Personal interviews using CAPI (Computer-Assisted Personal Interviewing)
- Telephone interviews using CATI (Computer Assisted Telephone Interviewing)
- Self-completing online interviews
- Interviews in Workshops
We have extensive experience in preparing questionnaires and delivering detailed reports and databases.
Quality
Albar adheres to certain codes of conduct:

ABEP (Associação Brasileira de Empresas de Pesquisa)
ABEP (Associação Brasileira de Empresas de Pesquisa)
ESOMAR (European Society for Opinion and Marketing Research)
Insight Association
Intellus Worldwide
Who we are
Our team is made up of professionals who are fluent in English, with broad knowledge and expertise in market research and in the adaptation of international research to local realities.
We encourage our clients to monitor projects closely, from planning through the preparation of the reports. We value transparency above all else as the basis for relations with our clients and suppliers.
Contact Us
Contact us to set up a meeting, online or in person!